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BC Ferries naming contest backfires

B.C. Ferries says it anticipated some negativity on social media and it won’t sink its contest to name a new fleet of vessels.

The campaign asks the public to name three new vessels for a chance to win over $500 in ferry travel.

Social media critics were quick to respond with suggestions such as “Coastal Cash Grab,” “Queen of Increasing Fares” and “Spirit of Unfettered Capitalism.”

A spokeswoman says B.C. Ferries received over 1,400 entries within 24 hours of launching the campaign on Tuesday, and most of them were serious submissions.

 

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