BC tourism operators won’t know the impact massive summer wildfires are having on their industry until sometime this fall.
Maya Lange of Destination BC says she’s heard anecdotal evidence from businesses outside fire zones about cancellations by visitors concerned the entire province is ablaze. Operators in fire-affected regions have also had to scale back business due to backcountry closures and restrictions.
Lange says Statistics Canada data about national and international visits won’t be available until September or October.
She says efforts to counter misinformation about the fires with international tour operators and media appear to be paying off.
Lange says once the wildfire season has passed, tourism areas hit by the wildfires will be get additional marketing support from Destination BC to help them rebound.
But so far, Lange says monitoring of tourists coming into the province appears to be on track to avoid any major drops in visitors.