Yesterday, West Jet announced the name and logo for its new Ultra-Low-Cost-Airline.. named Swoop
According to the VP of West Jet, Bob Cummings, Swoop is a “powerful verb that demonstrates the plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel”
Swoop will provide Canadians with a no-frills, lower-fare travel option backed by an airline with a proven track record of bringing lower fares to Canadians and an investment-grade credit rating.
In addition, Swoop has chosen Calgary as the location of its headquarters. An exact location will be announced at a later date.
You can sign up now at FlySwoop.com to receive details on job opportunities, launch plans and to learn more about Canada’s newest airline.
There is still no word if the Terrace/Kitimat airport will see Swoop, more details will arrive later.