Signage once again took centre stage during yesterday’s regular council meeting in Terrace.
This time the controversy surrounded an electronic upgrade to the Strata sign at the Kieth Avenue Mall.
Development Services recommended Council not issue a permit to allow an oversized electronice sign to be positioned in the existing sign cluster.
Though the sign would not increase the physical size of the structure, it would be significantly larger than city bylaws allow for an electronic sign.
Strata representative Dennis Roth argued that the sign, which had already been ordered, would be safer and more attractive than the former 26 year old sign.
In the end, council sided with Strata, saying that the new sign could improve local business, and make the display more attractive.
Council voted in favour of a bylaw variance to allow the new sign, rejecting the recommendation from Development Services.