Tim Hortons has decided to pull the plug on Enbridge ads running at the coffee giant’s retail locations.
The company made the announcement to some concerned customers via Twitter Thursday after facing an online backlash about the ads on Tims TV.
A group called SumOfUs launched an online petition calling on Tim Hortons to pull the ads, accusing the company of “shilling” for the energy firm.
Nikki Skuce of Smithers, who participated in the campaign, says it shows the power of social media.
The ads, which were scheduled to last for four weeks, ran for nearly three weeks at about 1500 Tim Hortons locations from BC to Ontario.
Enbridge spokesman Graham White says the company enjoyed working with Tims and respects its decision.