B.C. Government changes logo to promote demographic survey

BC government is doubling down on their efforts to encourage participation in a demographic survey.

Launched at the beginning of the month, the survey is meant to identify systemic racism in government services.

Now the province has taken a new promotion approach by dropping letters from their online logo.

They say that the missing letters are meant to signify service gaps faced by marginalized communities which can be filled by completing the survey.

Available in 15 languages, the survey is open until September 29 and you can find the survey at this link.

Anyone who wishes to participate in the survey but may not be able to access the online version can call 1 833 376 2452 toll-free.