Since acquiring the Crest Hotel in 2023, Gitxaała Enterprises has focused on enhancing guest experience and sustainability. Located in Prince Rupert, the 107-room hotel has undergone significant upgrades, including energy-efficient heat pumps in 80 rooms to provide both heating and cooling, addressing guest concerns about summer heat. These investments aim to improve comfort while reducing utility costs and environmental impact.
The Crest Hotel, a Prince Rupert landmark, has been a vital part of the community since 1961. Gitxaała Nation, through its economic development corporation, is using the hotel as a platform to create long-term economic opportunities for the community. In addition to renovations, the hotel showcases local Indigenous art, supporting regional talent and fostering a unique cultural experience for visitors.
The hotel operates year-round, with high occupancy during peak times, and employs 80 staff, contributing to the local economy. Gitxaała continues to invest in businesses like the Crest, Saltwater Bakery, and Gitxaała Forestry to support community growth and sustainability on the north coast.
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